Plate XI · Retail Support

Selling it, not just stocking it.

Moonshine is an unfamiliar category for many customers. This page is written for the people on the floor: what to say, what to suggest, and how to lay the range out.

Thirty seconds

What to say when a customer asks.

“Bimber is the Polish word for moonshine — a home-distilling tradition, made here in Britain by a small distillery in Stalybridge. There are three strengths: Traditional at 60%, Premium at 45%, and a flavoured range at 30% with nine flavours. It's all gluten free and vegan.”

Then ask one question: does the customer want something to sip, something to mix, or something to give? That single question routes them to a strength.

Full staff & serve guide →

Flavour discovery

Nine flavours, three directions.

Fruit-led

Raspberry · Peach · Kiwi · Passion Fruit

Dessert-led

White Chocolate · Tiramisu · Irish

Nut-led

Roasted Hazelnut · Pistachio

The nine core flavours are Irish, Raspberry, Kiwi, Roasted Hazelnut, Pistachio, Peach, Tiramisu, White Chocolate, Passion Fruit. Grouping them into three directions on the shelf gives a customer a way in without reading every label.

Serving

Four ways the range is served.

Straight
Chilled, in a small glass, for customers who want to taste the spirit itself.
Shots
The traditional way the flavoured range is served — measured, and served responsibly.
Highball
Flavoured 30% lengthened with soda, lemonade, tonic or ginger ale over ice.
Cocktails
Traditional 60% and Premium 45% are the unflavoured expressions bartenders tend to reach for; the flavoured range can stand in where a recipe would otherwise need a separate flavouring.

Serve ideas are suggestions for trade staff. Venues set their own measures and specifications. Please serve and enjoy responsibly.

Merchandising

Where the bottles earn their space.

700ml on the shelf and back bar

The full-size format for the spirits fixture and for on-trade pouring. Facing two or three flavours next to Traditional 60% and Premium 45% shows the whole idea of the range in one glance.

50ml for gifting and discovery

Miniatures suit counter baskets, hampers, mixed-flavour selections, add-on purchase at the till and seasonal gifting. Available on Flavoured 30% and Traditional 60% only — Premium 45% is 700ml.

Seasonal moments

Dessert-led flavours read well for winter gifting; fruit-led flavours suit summer long drinks and outdoor events. Limited editions, when available, can anchor a seasonal display.

Explain the category on the fixture

Most shoppers meet bimber for the first time on your shelf. A short line of shelf copy — Polish moonshine, produced in Britain — does more work than a price flash.

From us

Support we can arrange.

01
Staff tastings
Team tastings so your staff can talk about the range first-hand, arranged case by case.
On request
02
Sampling
In-store or event sampling where agreed with the stockist.
On request
03
Product photography
Bottle and lifestyle imagery for your listings and social channels, issued on request.
On request
04
Shelf talkers & POS
Shelf and display material, issued on request rather than downloaded here.
On request
05
Product information
ABV, format and suitability information per product, in writing.
On request

Nothing on this page is a download. Ask for what you need through the trade enquiry form or at akdistilleryltd@gmail.com and we will send the current version.

See every resource and how to request it →

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