Plate VIII · Why Stock AK

A listing that earns its shelf.

The buyer's reference point: illustrative margin, merchandising-led starter selections, staff product guidance and direct answers to common questions.

The buyer journey

Five steps to a first order.

I
See the range
Three strengths, nine core flavours, two formats. Ten minutes on the Collection page tells you what a listing looks like.
View the collection →
II
Check the numbers
Published tier pricing against our own retail price, so the margin is visible before you ask.
See trade pricing →
III
Pick an opening order
Four merchandising-led starter shapes built from current products. AK confirms tier eligibility at order stage.
Read the buyer pack →
IV
Brief your team
A thirty-second explanation any member of staff can give, plus serve ideas for the on-trade.
Open the serve guide →
V
Place the enquiry
Tell us about the business. We reply with terms, availability and a recommended first order.
Become a stockist →

Commercial illustration

Published tiers against stated RRP.

Flavoured Moonshine — 30% ABV

£3.90

13.0% illustrative gross margin

£26.09 at the 5–12 bottles tier, against £29.99 retail.

Flavoured Moonshine — 30% ABV

£5.35

17.8% illustrative gross margin

£24.64 at the 13–50 bottles tier, against £29.99 retail.

Flavoured Moonshine — 30% ABV

£6.80

22.7% illustrative gross margin

£23.19 at the 51+ bottles tier, against £29.99 retail.

Traditional Moonshine — 60% ABV

£4.04

11.2% illustrative gross margin

£31.95 at the 5–12 bottles tier, against £35.99 retail.

Traditional Moonshine — 60% ABV

£5.82

16.2% illustrative gross margin

£30.17 at the 13–50 bottles tier, against £35.99 retail.

Traditional Moonshine — 60% ABV

£7.59

21.1% illustrative gross margin

£28.40 at the 51+ bottles tier, against £35.99 retail.

Premium Moonshine — 5× distilled — 45% ABV

£4.60

10.0% illustrative gross margin

£41.39 at the 5–12 bottles tier, against £45.99 retail.

Premium Moonshine — 5× distilled — 45% ABV

£6.90

15.0% illustrative gross margin

£39.09 at the 13–50 bottles tier, against £45.99 retail.

Premium Moonshine — 5× distilled — 45% ABV

£9.20

20.0% illustrative gross margin

£36.79 at the 51+ bottles tier, against £45.99 retail.

Illustrative gross £ difference and gross margin against the stated AK customer-website RRP before the retailer's own costs. RRPs are recommendations only; retailers remain free to determine their own resale prices. Miniature formats and every tier are included in the Buyer Pack and Trade Pricing page.

A distinct product story

Authentic Polish bimber, produced in the UK: a clear provenance-led point of difference for staff to explain on the fixture.

Independently awarded

Great Taste 2026 (2 Stars) for White Chocolate Moonshine — 30% ABV, plus 11 medals at The Spirits Business Speciality Spirits Masters 2025 (1 Master, 7 Gold, 3 Silver).

Breadth without complexity

Three strengths and nine core flavours across unflavoured and flavoured expressions.

Formats for discovery and gifting

50ml formats on applicable ranges can be considered for discovery bundles, gifting and counter displays.

Gluten free and vegan

Every product in the current range is listed by AK as gluten free and vegan.

Small batch, and close by

Made, flavoured and bottled at our own distillery in Stalybridge, Greater Manchester. Food Hygiene Rating 5.

Starter recommendations

What to order first.

The Trial Shelf

Gift shops, delis and farm shops testing the category

6 × Flavoured 30% 700ml — pick six of the nine core flavours
3 × Traditional 60% 700ml
3 × Premium 45% 700ml

Final tier eligibility is confirmed by AK at order stage

The Full Fixture

Wine & spirit merchants and premium independents presenting the full range

18 × Flavoured 30% 700ml — all nine core flavours, two deep
6 × Traditional 60% 700ml
6 × Premium 45% 700ml

Final tier eligibility is confirmed by AK at order stage

The Gifting Counter

Visitor attractions, garden centres and gift-led retail

60 × Flavoured 30% 50ml — mixed flavours
30 × Traditional 60% 50ml
6 × Flavoured 30% 700ml for the shelf behind the counter

Final tier eligibility is confirmed by AK at order stage

The Back Bar

Hotels, cocktail bars and restaurants

6 × Premium 45% 700ml
6 × Traditional 60% 700ml
6 × Flavoured 30% 700ml — Raspberry, Passion Fruit, Peach, Kiwi, White Chocolate, Tiramisu

Final tier eligibility is confirmed by AK at order stage

Merchandising suggestions, not minimums or guaranteed price bands. Mix and match is available; AK confirms eligible combinations and final tier pricing at order stage.

Staff guidance

A concise introduction behind the counter.

The guide gives staff a factual introduction to bimber, a customer-led way to navigate the three strengths, and product-by-product serve ideas for the on-trade.

Open the staff & serve guide

Objections

The questions buyers actually ask.

My customers don't know what moonshine is.: Use the staff guide to introduce it simply: authentic Polish moonshine produced in Britain, in three strengths and nine core flavours. We also supply serve ideas and, where agreed, staff tastings.
60% ABV sounds difficult to sell.: It is the highest-strength expression in the current range. Explain the ABV clearly; customers seeking a lower-strength starting point can be shown the 30% flavoured range or Premium 45%.
Nine flavours is too many for my shelf.: A focused six-flavour selection can introduce the range without using the whole shelf. Mix and match is available; AK confirms the eligible combination and applicable tier at order stage.
What if it doesn't sell?: Introductory trial orders are available to selected trade customers. The 50ml formats on applicable ranges can support a smaller-format discovery or gifting offer before a retailer selects its 700ml assortment.
Is there anything my dietary-led customers can't have?: Every product in the current range is listed by AK as gluten free and vegan. Detailed dietary or allergen questions are answered by AK directly.
Do you sell direct and undercut me?: The buyer pack compares published trade prices with the stated AK customer-website RRP for illustration. RRPs are recommendations only; retailers remain free to determine their own resale prices and should assess their own costs.
Who am I buying from?: AK Distillery Ltd, a small-batch producer in Stalybridge, Greater Manchester, with a Food Hygiene Rating of 5. Supplier due-diligence documentation is available on request to verified trade customers.

Ideal partners

Where AK belongs.

Independent wine & spirit merchants
Premium gift shops
Farm shops
Delicatessens
Garden centres with premium food & drink retail
Visitor attractions
Hotels
Cocktail bars
Restaurants
Premium independent retailers
Polish & Eastern European premium retailers
Gluten-free specialist retailers

AK in numbers

Trade confidence, stated plainly.

Company: Registered in England & Wales · No. 16141571
AWRS: Approved · URN XKAW00000122204
Production approval: APPA ref XAADP0000002810
Food Hygiene Rating: 5
Public liability: £10m
Trading presence: 100+ events, markets and private bars
Recognition: 11 medals at The Spirits Business 2025 (1 Master, 7 Gold, 3 Silver), plus Great Taste 2026 — 2 Stars
Production: Small batch, Stalybridge