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AK.
Plate XII · Trade Resources

Everything you need to sell it well.

Three groups: pages you can read here now, documents you can print or save as a PDF, and the small number of items we still have to send by hand. Nothing here is a dead download button.

On the portal

Read it now.

  1. 01

    Current trade price list

    Every published tier for all five lines, with the discount from RRP.

    Open trade pricing
  2. 02

    Product specifications

    Ranges, ABVs, distillation and formats, plus the nine core flavours and current limited editions.

    Open the collection
  3. 03

    Staff cheat sheet & serve guide

    A thirty-second explanation of bimber, flavour-by-flavour guidance, mixers and AK house serves.

    Open the serve guide
  4. 04

    Buyer pack

    Range, tier pricing, illustrative gross margin, opening order shapes and awards on one page.

    Open the buyer pack
  5. 05

    Retail support

    Merchandising, staff pitches and the commercial role of the 50ml format.

    Open retail support
  6. 06

    Supplier credentials

    Company number, AWRS URN, APPA reference, approved premises, hygiene rating and insurance.

    Open trade credentials
  7. 07

    Approved photography

    Genuine AK product and distillery images you can open and save for your own listings.

    Open the image library
Print or save as PDF

Take it away with you.

  1. 01

    AK trade overview

    The brochure: who AK is, the range, the commercial case and how to order.

    Open / print
  2. 02

    Trade price list

    All published tiers, formatted for your buying file.

    Open / print
  3. 03

    Product specification sheet

    Traditional 60%, Premium 45%, Flavoured 30%, formats and the nine core flavours.

    Open / print
  4. 04

    Staff cheat sheet

    Thirty-second explainer and flavour finder for the shop floor.

    Open / print
  5. 05

    Serve & cocktail guide

    AK house serves and simple serves for the on-trade.

    Open / print
  6. 06

    Merchandising guide — 50ml & 700ml

    How the two formats work on shelf, at the gifting counter and behind the bar.

    Open / print
  7. 07

    Supplier credentials factsheet

    The compliance record on one printable page.

    Open / print
  8. 08

    Award & recognition factsheet

    Approved award wording for your listings and shelf cards.

    Open / print
  9. 09

    Shelf cards & point of sale

    Six printable shelf cards, deliberately without prices.

    Open / print

Each sheet opens as a clean print-first page. Use your browser’s print dialogue to send it to a printer or save it as a PDF.

From AK

Still sent by hand.

  1. Official award logo artwork

    Great Taste and Spirits Business badge artwork is held by the awarding bodies and issued by AK directly, subject to their usage rules. The approved wording sheet is in the portal now.

    Request this asset →
  2. Single-flavour bottle photography

    Individual studio shots do not exist for every one of the nine core flavours. Tell us which you need and we will send what is available rather than substitute a stock image.

    Request this asset →
  3. Bespoke point of sale

    Where the printable shelf cards do not suit your fixture, we will look at producing something that does.

    Request this asset →

These three are the only items not already in the portal. Tell us which you need and we will email the current version.

Support

Beyond the paperwork.

Where agreed, we support stockists with staff tastings and in-store or event sampling. Arrangements are made case by case with each partner.